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50 Words to Describe Your Brand

Photo by Jason Leung


Every brand needs a personality, and every brand has a voice. Brand identity goes way beyond a logo or color palette. Everything from your brand photography, copywriting, website, and marketing should have a distinct vibe that attracts your ideal customer and sets you apart from the rest.


Here's a list of 50 adjectives to help you define your brand identity. I recommend you choose 5-10 words from this list to create a unique combination of traits that you can refer to whenever you create new content or visuals.


Adventurous

Healthy

Ambitious

Helpful

Artistic

Honest

Balanced

Inexpensive

Brave

Innovative

Calm

Inspiring

Classic

Kind

Clean

Knowledgeable

Clever

Lively

Collaborative

Modern

Cool

Playful

Creative

Professional

Delightful

Proud

Elegant

Quaint

Ethereal

Quality

Exciting

Refined

Familiar

Responsive

Fancy

Retro

Feminine

Romantic

Fierce

Silly

Friendly

Thankful

Fun

Thoughtful

Gentle

Trustworthy

Glamorous

Vintage

Happy

Youthful




















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