50 Words to Describe Your Brand

Photo by Jason Leung

Every brand needs a personality, and every brand has a voice. Brand identity goes way beyond a logo or color palette. Everything from your brand photography, copywriting, website, and marketing should have a distinct vibe that attracts your ideal customer and sets you apart from the rest.

Here's a list of 50 adjectives to help you define your brand identity. I recommend you choose 5-10 words from this list to create a unique combination of traits that you can refer to whenever you create new content or visuals.